Saturday, December 24, 2016

2016 - A Photographic Year in Review...

As 2016 comes to an end, we take a look back, and see what we, at SNAPePHOTO have accomplished during the last 12 months, and look onward as to what we can aspire towards, in terms of goals for the upcoming year.

As many of you know, 2016 had it's ups & downs.  In Sept I had to undergo a relatively complex shoulder reconstruction, to mend tendons, ligaments and muscle that was damaged in a crash during a sporting event.  Needless to say, we were in awe to see how loyal our clients were, as they continued to give us their respective mandates, and some even pushed back their projects so were the ones to conduct the shoot.  These actions were heartfelt, and didn't go unnoticed.

1. Projects
A total of 197 different projects were accomplished in the past year. A tad short from the previous year, but considering the 2 months off from the surgery, a good year nonetheless.  We've given ourselves a personal goal of 240 projects for 2017.

2.  Blog
Our third full year of keeping a Blog.  It's long, tedious, but well worth the time spent in exposure.
102 new Posts on the SNAPePHOTO Blog! (Up from 92 in 2015).  We thought we could have reached 500,000 Pageviews in 2016, but it'll have to wait for 1 or 2 more posts in early January.

More than 300,000 Hits in the last 12 months!! (up from a mere 110,000 hits in 2015).  That tells us that more people are following us, and taking the time to view our work, post after post.

3.  Website
We managed to keep the website up to date, with a good quantity and variety of our projects, modified the visuals, added a photo sharing/proofing option (that our clients seem to LOVE), and finally a shopping cart section, that we promise to garnish with goodies in 2017!
With 341,074 Page Views, 315,628 Visits & 46,419 Unique Visitors to date, we're more than happy!!  

4.  Gear
2016 has been a good year in terms of gear acquisition for us.  Several Canon 1Dx MKII with several CFast cards, the new M5 Mirrorless unit, as well as a few lenses.

5.  Clients
And of course, we're keeping the best for last... Our clients!  2016 has brought us a total of 5 new clients, and, a few of them from various sectors of activity. Old clients came back, as we had not seen them in 2015.  All in all, a really prosperous year, as invoicing went up 22% from the previous year.
Our goal for 2016, our goal will be to continue to satisfy our existing clientel, and try to add on average 1 new client a month.  Hopefully, you will be one of them.

On that note, we wanted to take this opportunity, to wish you all....